现代商务英语写作的基本原则.pptx

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1、单击此处编辑母版标题样式,*,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,Contemporary Business Writing,Fundamentals of Modern Business Writing,现代商务英语写作的基本原则,Business Letter Writing,商务信函写作,Report Writing,报告写作,Business English Writing,Establishing Business Relations,建立贸易关系,Inquiries and R

2、equests,日常询盘,Replies,回复函,Declining a Counteroffer,拒绝还盘,Orders,定单,Complaints and Claims,投诉与索赔,Adjustments to Claim Letters,索赔复函,Urging Establishment of Letter of Credit,催证,Invitations and Thank-you Letters,邀请函与感谢信,Notes and Announcements,便条与通知,Letters of Application,申请信,Resume,简历,Recommendation Lette

3、rs,推荐信,Establishing Business Relations,建立业务关系,Establishing business relations is the first step in a transaction in international trade.Writing letters to new customers to establish relations is a common practice in business communications.,G,eneral information about a company,including the name and

4、 address,can be obtained through the following channels:,1.Banks,2.Chambers of commerce,3.Advertisement in the media,4.Commercial counselors office in foreign countries,5.Exhibitions and trade affairs,When you write your first letter,you should tell your reader how you obtained his or her name and a

5、ddress,express your desire to do business and explain what you hope to buy or to sell.,一.,We have your name and address from the Commercial Counselors Office of your embassy in Beijing and are now writing to you for the establishment of business relations.,我们从贵国驻京使馆商务参赞处得悉贵公司行名及地址，现特致函与贵公司建立业务关系。,1.

6、,W,e have,obtained/come to know/heard/learned,your name and address from our embassy in your country.,2.We owe,your name and address/fax number/postcode/business scope/products/E-mail address,to China Council for the Promotion of International Trade in Beijing.,二.,We have learned by courtesy of Mr.G

7、reenhow that you are one of the leading importers of Chinese chemicals and pharmaceuticals in your country.,承蒙格林豪先生介绍，我们得知你们是贵国中国化工产品和药品的主要进口商之一。,例：,W,e understood,from World Bank/through the courtesy of CCPIT/,on the recommendation of,AerChem,Inc./after contacting your trade,delegation,that you are

8、 one of the leading importers of Chinese Chemicals and Pharmaceuticals in your country.,Useful Expressions,三.,Your firm has been recommended to us by Bank of China in Beijing.,在北京的中国银行已把贵公司介绍给我们了。,例：,Your name has been,introduced/suggested/brought forward/given,to us by Citibank,Shenzhen office.,四.,

9、We have the pleasure of introducing ourselves to you as a state-operated corporation,dealing,exclusively,in,light industrial goods.,我们有幸自荐，我们是一家专营轻工业品的国有公司。,例：,We,have the pleasure to introduce,take pleasure in introducing,take the liberty of introducing,avail ourselves of this opportunity to introd

10、uce,are venturing to write to introduce,wish to introduce,ourselves to you as a state-operated corporation dealing in light industrial goods.,五.,We are the chief cigarette packing materials exporter in Austria and are thankful to the Chinese Embassy in Vienna for giving your name.,我们是奥地利主要的香烟原辅材料出口商

11、，并感谢驻维也纳的中国使馆向我们提供了你们的行名。,例：,W,e are,thankful/grateful/obliged/indebted,to the Chinese Embassy in Vienna for giving us your name and address.,六.,Specializing in the export of Chinese arts&crafts goods,we express our desire to trade with you in this line.,我们专门经营中国工艺美术品出口，愿与贵方进行交易。,例：,Specializing/Bei

12、ng experienced/Having been for years/Dealing exclusively,in the export of Chinese.,七.,It is hoped that by our joint efforts we can promote business as well as friendship.,希望通过共同努力，我们既可促进贸易又能增进友谊。,例：,I,t is hoped that,through our endeavors/to our mutual benefit/for our common interests,we can promote

13、.,We look forward to your favorable reply.,等候佳音。,例：,we,await/appreciate/expect/anticipate/hope to receive,your favorable reply.,We shall be,grateful,/obliged/glad/thankful,if you will reply at an early date.,敬请早日答复，将不胜感激。,Your,early reply,/,prompt attention/immediate response/favorable answer,will b

14、e highly appreciated.,如蒙早日答复，将不胜感谢。,We await your further news with interest.,我们切盼你方进一步的消息。,结 束 语,Sample Letters for Establishing Business Relations,Dears Sirs,Your name and address have been given to us by the Hongkong&Shanghai Banking Corporation of Jakarts.We are now writing to you for the establ

15、ishment of business relations.,We have had no contact with yout country before.,In view of the developing friendly relations,between our two countries,we wish to ascertain whether cooperation to the advantage of both our firms could be established.We invite you to send us details and prices,possibly

16、 also samples,of such goods as you would be interested in selling,and we shall gladly study the sales possibilities in our market.On the other hand,please favor us with a list of those goods you are interested in obtaining from us so that we might be able to quote on some and give you all the necessary information regarding supply possibilities.,Yours faithfully,Dear Sirs,We owe your name and address to the Chamber of Commerce,Tokyo,who informed us that you are in the market for Personal Compute